earticle

영어

The purpose of this study was to investigate the types of images of flight attendants using Q-methodology. 29 Q-statements were selected as the Q-sample through the processes of review of research articles and interviews with international flight attendants in Korea and the professors who work in the airline service department at university. 37 people who have air travel experience within recent 1 year were invited as the P-sample. The findings are as follows. The images of contracted flight attendants perceived by passengers were classified as 3 types. The first type was “polite and considerate attitudes”, the second one was “flight attendants' external appearances”, the third type was “friendly attitudes and business ability". The significant differences found in the subjective structure of flight attendants. Based on the results of analysis, it discusses the strategies to empower and make a more professional image of flight attendants. It also delivers administrative and practical implications.