원문정보
The Effects of eating out consumption behavior on purchasing behavior According to the lifestyle of international students in Vietnam
초록
영어
The purpose of this study is to classify the lifestyles and eating out behaviors of foreign students in Vietnam and to derive purchasing behavior and to understand the difference of the attributes of eating out behavior according to the characteristics of life style of Vietnamese students. First, as a result of verifying the effect of lifestyle of Vietnamese students on food consumption behavior, four factors of lifestyle were examined: social dimension, consumer life dimension, quality dimension of personal life, psychological dimension, (+), Respectively. Second, as a result of verifying the effect of lifestyle on purchasing behavior, four factors of diet lifestyle were found to be positive (+) in both social dimension, consumer life dimension, personal life quality dimension, Respectively. Third, as a result of verifying the effect of eating out behavior on purchase behavior, eating out consumption behavior showed a positive (+) influence on purchase behavior.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 라이프스타일
2. 외식소비행동
3. 구매행동
4. 가설설정의 이론적 근거
Ⅲ. 연구설계
1. 연구모형
2. 설문지 구성
3. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 표본의 인구통계학적특성
2. 측정도구에 대한 확인적 요인분석 및 신뢰도분석
3. 연구가설 검증결과
Ⅴ. 결론
참고문헌