earticle

영어

This study investigated that the recruit and maintenance of hotel’s excellent personnel are one of the main factor which would be hotel’s competitiveness. Therefore, this study tried to practice empirical research to construct differentiated hotel’s employment brand. According to theoretical consideration, this study investigated that the relationship among the employment value proposition, job satisfaction, organization commitment and turnover intention. The result is as follows. First, among the four factors of hotel employee value proposition performance compensation, promotion satisfaction, working hour flexibility influenced positively on the job satisfaction. Second, among the four factors performance compensation and promotion satisfaction influenced positively on the organization commitment. Third, hotel employees’ job satisfaction influenced on organization commitment. Fourth, among the four factors performance compensation and promotion satisfaction, job satisfaction and organization commitment influenced negatively on turnover intention.