earticle

영어

The growing impact of Airline Ancillary Service and additional fee on customer choice behavior continues to be a highly interested issue. This study focuses on the issue of price fairness pre and post flight(before and after 6months at survey time) and how ancillary price offerings are communicated to customer when purchasing airline service. The main goal of this study is to examine perceptions of price fairness in regards to the offering of ancillary services and accompanying fees in the airline industry of Republic of Korea market. Add to above, examine willingness to pay for airline ancillary services. Specifically, this study focuses on differences in customer perception of ancillary fees between two groups of passengers: those who have recently completed a flight and those who will be traveling in the future.