earticle

영어

The adoption of new technology has been under debate since the 1970s. Over the decades, many theories and models have proposed to address the consumer adoption issues; one of them is the Technology Acceptance Model (TAM). The focus of this research article is to highlight the significance of the TAM model in explaining system adoption and usage in Internet banking and Mobile banking. This research paper will provide insight by providing a comprehensive review of the literature in the context of the TAM model its extensions, development, and shortcomings. This research study contributes to the existing literature; and will be beneficial for future researchers interested in Internet banking and Mobile banking research comprehending the TAM model.