earticle

영어

The purpose of this study to provide what are the important determinants of overseas exhibition supported by government and to maximize the performance for International trade fair. Trade show is a multi-billion dollar industry that has been steadily growing around the world since 2000. Exhibition is the most efficient tool for introducing corporate values, culture, and products. Major countries such as the United States, France, China, and Singapore are supporting National pavilion for their small and medium company. The Expo of Chicago, which was held on May 1, 1893, is the first exhibition Korea has ever participated in. Since then the Foreign Ministry irregularly participated in a bazaar held overseas for the purpose of promoting diplomatic relations. In 1962, Korea Trade Promotion Investment Agency (KOTRA) was established to promote national trade and its participation in overseas exhibitions was transferred to KOTRA. Base on 664 overseas exhibitions supported by the korea government from 2012 to 2016, we analyzed the difference between variables and analyzed the influence relationship. According to this paper, the factors affecting the performance of the korean pavilion are the number of Korean companies and the size of the Korea Pavilion. As the number and area of Korean companies participating in overseas government exhibitions are very important to enhance performance of the performance of the event, it is analyzed that a large attendance of more than 60 companies will have a positive effect on the performance of the plan. In order to improve the performance overseas exhibitions support by Korea government, it is analyzed that large-scale participation has a positive impact on performance rather than small-scale participation.

한국어

본 연구는 2012년부터 2016년 최근 5년 동안 지원된 국고지원 해외 전시회 수행방식, 시장, 지역, 산업, 품목, 한국관 면적, 참가업체 수 등의 실태 분석을 통해 정부지원 해외전시사업의 성과에 있어 영향을 미치는 요인이 무엇인지를 분석하고 향후 국고지원 사업의 전략 수립에 정책적. 실무적 시사점을 제공코자 한다. 동 기간 동안 지원된 총 664개의 국고지원 해외전시회 한국관을 대상으로 한국관 성과결정요인을 수행방식, 시장, 지역별, 산업, 품목, 한국관 면적, 참가 기업수로 정하고 성과를 계약 추진액으로 설정한 후 독립변수와 종속변수 간 차이와 영향관계 분석을 실시하였다. 분석결과 수행방식 요인을 제외한 모든 변수 간 통계적으로 유의미한 차이를 보이는 것으로 나타났다. 선진시장, 주력산업에서 평균값이 더 높게 나타났다. 또한 한국관 성과에 가장 큰 영향을 미치는 요인은 한국관 참가업체 수와 면적 요인으로 나타나 소규모 참가보다는 대규모 참가가 성과에 긍정적인 영향을 미치는 것으로 분석된다.