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서비타이제이션 방법론 연구 : 중ㆍ소 제조기업의 핵심 프로세스를 중심으로

원문정보

A Study on the servitization method: focusing on small and medium sized firms’ core processes

안철옥, 임호순, 최성용

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

Due to the advent of service economy, servitization becomes popular as a new business model to survive in severe competitions in the market. Although there have been a number of previous studies with the increasing importance of servitization, the development of implementation methods or roadmaps has been rarely fulfilled in literature. In addition, existing methods and case studies are mostly based on major companies and successful cases. Therefore, small and medium sized manufacturing businesses who are not quite ready to start servitization have no guideline to follow. Also, there are rare case studies about failures of servitization which make the servitization more difficult because of the lack of information for what to care and what to avoid. In this paper, we propose a coherent servitization implementation methodology by classifying the degrees of servitization in the detail processes of the company, focusing on the core processes of the small and medium sized manufacturing company, and determining the scope and direction of servitization through a comparative analysis with competitors. The methodology categorizes firm’s core processes as supplier relationship process, manufacturing process and customer relationship process with a flow-chart. Categorized processes are analyzed by process characteristics table to determine the moving direction of the servitization toward the manufacturing side or the service side. Case studies of successful and unsuccessful servitizations are introduced to help understanding of how to apply the theoretic methodology into the practice. The proposed methodology is a comprehensive approach that can be applied for various areas regardless of the characteristics of an industry or a company, and provides a theoretical background on how to achieve successful servitization implementation while avoiding service paradox.

목차

Ⅰ. 서론
 Ⅱ. 문헌연구
 Ⅲ. 서비타이제이션 방법론
 Ⅳ. 결론
 참고문헌
 Abstract

저자정보

  • 안철옥 Chulok Ahn. 고려대학교 경영대학 박사과정
  • 임호순 Hosun Rhim. 고려대학교 경영대학 교수
  • 최성용 Sung yong Choi. 연세대학교 경영대학 교수

참고문헌

자료제공 : 네이버학술정보

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