earticle

영어

Because of the development of the medical technologies, the lifespan has been increased greatly, the people started having a lot of the interest in possessing the healthy life for a long time. And, as a part of such a phenomenon, the medical tourism in which the people leave to visit an advanced medical facility has been increasing. Especially, the medical tourism in Korea by the Japanese has been increasing continuously. And, based on such a demand, a method for contributing to the medical tourism development in Korea must be sought after. By analyzing the influences of the national image of the Korea on the medical tourism attitude and the behavioral intentions of the Japanese and by taking a look at whether such influences appear differently according to the experience of visiting Korea, it is intended to present them as the foundational policy data for the medical tourism with the tourists visiting Japan as the subjects. The results of the verification of the hypothesis in this research are the following: It appeared that, among the national images, the social image and the relational image had the positive influences on the attitude. And it appeared that the economic image and the citizens’ image did not have any influence on the attitude. Also, it appeared that the attitude had the positive influence on the behavioral intentions. The need to reorganize the future-oriented tourism policies by reformulating the medical tourism policies for the attraction of the Japanese medical tourists based on the research results is raised.

일본어

医療技術の発達により寿命が大きく増え、人々は健康に長生きするということに対す る関心が高くなった。このような現状の一環として先進医療施設を追求した医療観光が 脚光を浴びている。特に日本人による韓国への医療観光は継続的に増えており、これら の需要に基づいて韓国の医療観光の発達に寄与することのできる方法を見出さなければ ならない。大韓民国の国家イメージが日本人の医療観光態度及び行動意図に与える影響 を分析し、これらが韓国訪問経験にどのような影響をもたらすのか調べて見ることに よって、訪日観光客を対象にした医療観光の基礎的な政策資料として提示できればと考 えられる。 本研究の仮説の検証結果は次の通りである。国家イメージの中で社会的イメージと関 係的イメージは態度に肯定的な影響を与えることに現れ、経済的イメージと国民のイ メージは、態度に影響を及ぼさないことが分かった。また、態度は行動意図に肯定的な 影響を与えることが分かった。研究結果をもとに、日本の医療観光客の誘致のための医 療観光政策を再樹立して、未来志向的な観光政策を再構成する必要性が提起される。