earticle

영어

Lately, there are many applications coming out. Either mandatory applications, which have been developed by some of the enterprises and public corporations, or game applications are getting more popular. However the useful applications, which are used voluntarily, are in difficulties for being acknowledged as beneficial devices. This research tried to find out some important factors which should be considered being admitted successful applications they could be. TAM(Technology Acceptance Model) was selected to meet the purpose of this research. A commercial travel application was selected and had non-users, who hadn’t used it before, install the application and induced them to use it for some time, then investigated the research questions. It was found that unhandy screen operation and information quality, system quality and mindshare have some effects on accommodation of a mobile travel application. These findings might be a useful guide for developing useful applications and setting marketing strategies.