earticle

영어

There have been a host of research on customers' online purchase behaviors. However, there have been few research in terms of channel selection and channel switching in the process of on-line or off-line purchasing. Therefore, this study has focused on channel selection and channel switching behavior by using smart phone, PC, and offline shop. PC searching and PC purchasing pattern is most high as 30%. The next high is Smart Phone searching and PC purchasing PC as 25%. Smart Phone searching and Smart Phone purchasing PC is 12%, PC searching Smart Phone searching and PC purchasing is 8%.