원문정보
초록
영어
Nowadays, people can listen to various courses anytime and anywhere thanks to advanced mobile technologies. The e-learning age has been diffusing quickly. Numerous companies, such as Megastudy Co. and YBM, are competing in the e-learning market, and the competition has been getting heavier and heavier due to the emergence of new businesses. This study conducted theoretical reviews on e-learning, case analyses, and investigation of success strategies in order to find out what e-learning businesses need to do to be successful. In particular, this study presents success strategies for lifelong education center on e-learning business in six aspects, namely content, community, collaboration, commerce, customizing, and communication.
목차
Ⅰ. 서론
Ⅱ. e-러닝의 이론적 고찰
2.1 e-러닝(electronic Learning)의 개념
2.2 e-러닝(electronic Learning)의 특징
2.3 e-러닝(electronic Learning) 콘텐츠 구매요인
2.4 e-러닝(electronic Learning) 콘텐츠 유통환경 변화
Ⅲ. 사례연구
3.1 개요
3.2 연혁
3.3 조직도
3.4 사업요약
Ⅳ. 평생 교육원의 성공전략
4.1 SWOT(Strength-Weakness-Threat-Opportunity) 분석
4.2 STP(Segmentation-Targeting-Positioning)분석
4.3. 6C(Contents-Community-Connection-Commerce-Customizing-Communication)성공전략
Ⅴ. 결론
참고문헌