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e-러닝 기반 평생교육원의 성공전략에 관한 연구

원문정보

A Study on Successful Strategies of Lifelong Education Center on E-Learning Business

권석우, 안현숙

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초록

영어

Nowadays, people can listen to various courses anytime and anywhere thanks to advanced mobile technologies. The e-learning age has been diffusing quickly. Numerous companies, such as Megastudy Co. and YBM, are competing in the e-learning market, and the competition has been getting heavier and heavier due to the emergence of new businesses. This study conducted theoretical reviews on e-learning, case analyses, and investigation of success strategies in order to find out what e-learning businesses need to do to be successful. In particular, this study presents success strategies for lifelong education center on e-learning business in six aspects, namely content, community, collaboration, commerce, customizing, and communication.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. e-러닝의 이론적 고찰
  2.1 e-러닝(electronic Learning)의 개념
  2.2 e-러닝(electronic Learning)의 특징
  2.3 e-러닝(electronic Learning) 콘텐츠 구매요인
  2.4 e-러닝(electronic Learning) 콘텐츠 유통환경 변화
 Ⅲ. 사례연구
  3.1 개요
  3.2 연혁
  3.3 조직도
  3.4 사업요약
 Ⅳ. 평생 교육원의 성공전략
  4.1 SWOT(Strength-Weakness-Threat-Opportunity) 분석
  4.2 STP(Segmentation-Targeting-Positioning)분석
  4.3. 6C(Contents-Community-Connection-Commerce-Customizing-Communication)성공전략
 Ⅴ. 결론
 참고문헌

저자정보

  • 권석우 Kwon, Woo-Seuk. 모두평생교육원 대표
  • 안현숙 Ahn, Hyun-Sook. 계명대학교 FTA통상사업단 초빙조교수

참고문헌

자료제공 : 네이버학술정보

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