earticle

영어

Recently, due to increases of online shopping mall, many changes in the consumer's lifestyle were occurred, online shopping mall of the current department is sold abroad and even luxury cosmetics. Not yet only selling some products of all products in the online shopping, by consumers showing a tendency to buy a product brand , but the brand products of department store is growing tend to sell in online stores at more affordable prices. .And this study shows that the consumer price sensitivity of online shopping t effect on the flow and purchasing intention in the service managemen.