earticle

영어

Social commerce, a subset of electronic commerce, involves the utilization of SNSs such as Facebook and Twitter, and has been growing along with blogs and social media. On the domestic side, there are fierce competitions among three predominant companies: Tieckmonster, Coupang, and Wemakeprice. Over this study, more practical research has been conducted on social commerce through market segmentation, target markets, and positioning analysis on Tieckmonster, Coupang, and Wemakeprice. Moreover, the pros and cons of each company have been examined.