원문정보
초록
영어
Enterprises have been trying to apply Social Network Services to Supply Chain Management. They have expanded the SNS utilization from manufacturing industry to that of distribution and service. In this research, SNS utilization cases were examined in the field of SCM and the survey study was conducted in various enterprises. The results of the study show that most of the enterprises are “have introduced SNS and are currently using them” and “are planning to expand SNS utilization to other parts”. Since the introduction of SNS, enterprises of relatively large scale have experienced considerably shortened business process cycle time, and increase in sales volume, management efficiency of logistics or procurement, Production quality and customer relationships. In contrast, enterprises of relatively small scale have improved relationships with customers and shortened business process cycle times.
목차
Ⅰ. 서론
Ⅱ. Social SCM 특성 및 사례
2.1 Social SCM의 특성
2.2 Social SCM 활용 사례
Ⅲ. Social SCM 이용 실태조사
3.1 자료수집 및 설문문항
3.2 분석결과
Ⅳ. 결론
참고문헌