earticle

논문검색

SCM 분야의 SNS 이용실태 및 활용방안에 관한 연구

원문정보

A Study on the Activation Plan of Social SCM

사학진, 권순동

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

Enterprises have been trying to apply Social Network Services to Supply Chain Management. They have expanded the SNS utilization from manufacturing industry to that of distribution and service. In this research, SNS utilization cases were examined in the field of SCM and the survey study was conducted in various enterprises. The results of the study show that most of the enterprises are “have introduced SNS and are currently using them” and “are planning to expand SNS utilization to other parts”. Since the introduction of SNS, enterprises of relatively large scale have experienced considerably shortened business process cycle time, and increase in sales volume, management efficiency of logistics or procurement, Production quality and customer relationships. In contrast, enterprises of relatively small scale have improved relationships with customers and shortened business process cycle times.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. Social SCM 특성 및 사례
  2.1 Social SCM의 특성
  2.2 Social SCM 활용 사례
 Ⅲ. Social SCM 이용 실태조사
  3.1 자료수집 및 설문문항
  3.2 분석결과
 Ⅳ. 결론
 참고문헌

저자정보

  • 사학진 Shi, Xue-Zhen. 현대모비스
  • 권순동 Kwon, Sundong. 충북대 경영정보학과 교수

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 4,000원

      0개의 논문이 장바구니에 담겼습니다.