earticle

영어

The diffusion of rapid convergence between industries vs. industries and technologies vs. technologies, as well as uncertain business environments and unemployment problems (in particular, unemployment of young people) have emerged as major social issues. Due to this situation, many companies that provide employment training and information have sprung up everywhere. In these new circumstances, not only do the job hunters who are seeking job opportunities need to prepare for high competition, but the companies that offer recruitment information and job training need to find away to grow as well. Currently, social network service (SNS) is being used as a means of communication and has been receiving a great deal of attention along with the spread of smartphones and micro-blogs. SNS, which has gone far beyond its basic purpose of advertising, is now an important way for people to interact with one another. In this study, we propose effective marketing plans which reflect the trend of SNS in order to apply them to the business of job training companies.