원문정보
Impacts of Chinese Tourists‘ Beauty Therapy and Plastic Surgery Motivation on Satisfaction
초록
영어
This study aims to identify the relationship between the motivation for beauty therapy and plastic surgery and the overall satisfaction of these for Chinese visitors travelling to Korea. The 186 returned surveys out of 200 has been analyzed with the statistical data from SPSS. The verification of the hypothesis that the motivations for travel affects the visitors’ satisfaction level indicates that value and excellence among the motivation factors directly affects satisfaction. On the contrary, attractiveness doesn’t have any influence on satisfaction. In spite of the negative image of Korea in China caused by the deployment of THADD, the Chinese are known to choose Korea as a tourist destination for beauty therapy and other medical purposes, which enhances the potential growth in the beauty and medical sector as offering a tourism product. The result will also give insight to the importance of marketing focused on the successful medical achievements for Chinese travelers.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 미용성형의료관광
2. 의료관광 동기
3. 의료관광 만족
4. 의료관광 동기와 만족의 관계
Ⅲ. 연구설계
1. 연구가설
2. 설문지 구성 및 변수의 측정
3. 설문조사 및 분석방법
Ⅳ. 분석결과
1. 표본의 인구통계학적 특성
2. 측정변수의 타당도 및 신뢰도 검증
3. 측정변수간의 상관관계
4. 미용성형의료관광 동기가 만족에 미치는 영향
Ⅴ. 결론
참고문헌