earticle

영어

The objective of this study was to evaluate the effects of the experience factors on the experience satisfaction and the quality of life of natural recreation forest visitors by applying the experience economy theory of Pine & Gilmore (1998). Moreover, the study aimed to verify the moderating effects of leisure involvement on the relationship between 4Es and experience satisfaction of natural recreation forest visitors. A survey was conducted for the visitors, who participated in the Jaeamsan Mountain National Recreation Forest experiential program located in Boseong, gun, Jeollanam-do. The implications of this study are as follows. First, the causal relationship between experience Factors(educational and esthetic) and experience satisfaction was significant. The results well showed the characteristics of the experiential program of natural recreation forest. Second, the causal relationship between experience satisfaction and the quality of life was significant. The results can be interpreted that the higher satisfaction after experiencing the experiential program of recreation forest indicates the higher quality of life. Third, the leisure involvement had significant moderating effects on the relationship between experience Factors(educational, escapist, and esthetic) and experience satisfaction. It was the first attempt to identify the moderating effect of leisure involvement on the relationship between 4Es and experience satisfaction, which is theoretically meaningful.