earticle

논문검색

교육서비스품질의 HEdFERF 및 HESQAUL 모델을 활용한 지각된 가치 및 이미지 향상방안의 실증적 연구 : 지방대학 4년제 관광/호텔전공학과를 중심으로

원문정보

An Empirical Study on the Perceived Value and Measures to Improve Image by Using 'HEdFERF' & 'HESQAUL' Model of Education Service Quality : Focusing on Tourism/Hotel Departments of Four-Year Course Local University

이진영, 최상수, 전영주

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

This study was conducted to verify the influence of the educational service quality recognized by the students enrolled in tourism/hotel departments on the perceived value, image, and loyalty. To do so, the students enrolled in tourism/hotel departments were selected as the subjects to participate in this study, and a survey consisting of 1000 questionnaire copies was conducted among the subjects. The questionnaire copies that either showed centralized tendencies or were insincerely answered were excluded, and 950 copies were finally selected and used in the empirical analysis. SPSS 18.0 Program was used as the measuring tool. According to the results of analysis, Initially, as a result of analyzing the influence of the educational service quality on the perceived value, it was found that the four sub-factors of the educational service quality had an influence on the emotional. Secondly, as a result of analyzing the relationship between educational service quality and department image, it was found that all the sub-factors, excluding the ‘physical environment quality’, had a positive(+) influence. On the basis of this study result, it is intended to emphasize the importance of Education Service Quality and present a consequent marketing strategy and implication.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 교육서비스품질
  2. 지각된 가치
  3. 이미지
  4. 충성도
 Ⅲ. 연구설계
  1. 연구모형
  2. 가설의 설정
  3. 변수의 조작적 정의와 측정
  4. 자료수집 및 분석방법
 Ⅳ. 실증분석
  1. 인구통계학적 특성
  2. 측정변수의 신뢰성 및 타당성 검증
  3. 가설의 검증
 Ⅴ. 결론
 참고문헌

저자정보

  • 이진영 Jinyoung Lee. 상지대학교 외래교수
  • 최상수 SangSu Choi. 세명대학교 호텔관광경영학과 교수
  • 전영주 Youngju Jeon. 상지대학교 관광학부 교수

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 6,000원

      0개의 논문이 장바구니에 담겼습니다.