원문정보
An Empirical Study on the Perceived Value and Measures to Improve Image by Using 'HEdFERF' & 'HESQAUL' Model of Education Service Quality : Focusing on Tourism/Hotel Departments of Four-Year Course Local University
초록
영어
This study was conducted to verify the influence of the educational service quality recognized by the students enrolled in tourism/hotel departments on the perceived value, image, and loyalty. To do so, the students enrolled in tourism/hotel departments were selected as the subjects to participate in this study, and a survey consisting of 1000 questionnaire copies was conducted among the subjects. The questionnaire copies that either showed centralized tendencies or were insincerely answered were excluded, and 950 copies were finally selected and used in the empirical analysis. SPSS 18.0 Program was used as the measuring tool. According to the results of analysis, Initially, as a result of analyzing the influence of the educational service quality on the perceived value, it was found that the four sub-factors of the educational service quality had an influence on the emotional. Secondly, as a result of analyzing the relationship between educational service quality and department image, it was found that all the sub-factors, excluding the ‘physical environment quality’, had a positive(+) influence. On the basis of this study result, it is intended to emphasize the importance of Education Service Quality and present a consequent marketing strategy and implication.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 교육서비스품질
2. 지각된 가치
3. 이미지
4. 충성도
Ⅲ. 연구설계
1. 연구모형
2. 가설의 설정
3. 변수의 조작적 정의와 측정
4. 자료수집 및 분석방법
Ⅳ. 실증분석
1. 인구통계학적 특성
2. 측정변수의 신뢰성 및 타당성 검증
3. 가설의 검증
Ⅴ. 결론
참고문헌