earticle

영어

This research had been conducted to investigate the influence relationships between the motivation for participating in the boarding event, the level of the emotional involvement, and the citizen customers' behaviors of the cruise tourists. And the significance lies in the establishment of the concepts of the variables regarding which the researches have been inadequate. Regarding the questionnaire survey investigation, it had been proceeded with the boarders of Victoria, a leased cruise ship, as the subjects for 2 months from June 2017 until August 2017. And, excluding the insufficient samples, the analysis was carried out with the samples of the 300 copies. As a result of the research, it appeared that, among the motivations to participate, the deviation, the novelty, and the amusement had the influences on the level of the emotional involvement, and the educationality was dismissed. Also, because, regarding the level of the emotional involvement, it appeared that it had the influences on the customers' love, the customer's cooperation, and the customers' participation, it was confirmed that the level of the emotional involvement has the influence on the citizen customers' behaviors.