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논문검색

외식기업의 KCSI와 KNPS가 경영성과에 미치는 영향

원문정보

An Effect of the KCSI and KNPS on Management Performance of the foodservice company

구원일

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초록

영어

The purpose of this study is to confirm the effect of KCSI and KNPS on the management performance of the food service companies. In order to improve the management performance of the company, we propose the necessity of customer satisfaction and customer referral. The following conclusions were drawn. First, the management performance index of the food service companies are positive (+) value. Most of the food service companies are SMEs, and they operate with good debt ratio and tangible assets. Second, the items related to management performance are five items including KCSI and KNPS. Since management performance can be enhanced through management of indicators, it can be seen as a strategy to be pursued continuously. Therefore, it can be concluded that customer satisfaction can be increased to connect with customer recommendation, and as a result, it can be maintained as a continuous company by increasing management performance.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 고객만족과 경영성과
  2. 고객추천과 경영성과
 Ⅲ. 연구설계
  1. 연구 대상 기업의 선정
  2. 연구 대상 기업의 측정 변수와 분석
 Ⅳ. 실증분석
  1. 외식기업의 주요 지표
  2. 외식기업의 고객만족, 고객추천과 경영성과 간의 상관관계 분석
  3. 외식기업의 고객만족이 경영성과에 미치는 영향력 분석
 Ⅴ. 결론
 참고문헌

저자정보

  • 구원일 Wonil Koo. 세종대학교 호텔외식관광프랜차이즈경영학과 조교수

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