earticle

영어

This study deals with Omni-Channel newly appeared in distribution market. Consumers go through a process of searching for and purchasing information about products using various distribution channels. With the development of ICT, there have been a lot of changes in the distribution market, and Omni-Channel is a distribution channel suitable for this flow and has a reciprocal function between consumers and sellers. The barrier that consumers face when using Omni-Channel is Information and Communication Technology (ICT). Omni-Channel should be equipped with the knowledge and use of smart phones and tablet PCs that act as links between channels. Omni-Channel is a transitional channel that new approaches and initiatives are being conducted. Future research on consumer lifestyle related to the use of Omni-Channel is needed.