earticle

영어

Nowadays, along with the wide spread of mobile internet smartphone, micro-blog has been attracting public's attention. The study is about that micro-blog is starting to develop into a culture together with the coming of mobile internet era, and places emphasis on social influence and interaction with a comparative study between Korea and China. Through the survey of both Korea and China, the differences between the reasons that reflects the right orientation in the use of micro-blog in Korea and China are confirmed. When marketing activities, like advertising and promotional materials, are planned in each other's market, it is helpful for the both Korean and Chinese people in the application of micro-blog and the collection of policy and plan.