earticle

영어

The purpose of this study is to examine the effects of motivations for participating in marine sports tourism on tourism satisfaction and leisure satisfaction. The research was conducted with a sample of 376 participants in marine sports tourism and the results are as follows; First, there are significant differences in leisure satisfaction depending on individual characteristics such as age, the number of times each participated and the type of sports while no significant difference depending on gender. The older group has a higher level of leisure satisfaction than the younger group. The group who participated more times has a higher level of leisure satisfaction than the group who participated less times. Skin & scuba diving gives the highest level of leisure satisfaction, and then comes surfing, windsurfing, yachting and waterskiing in that order. Second, it is found that motivations for participating have significant effects on tourism satisfaction. As for the predictive value of motivations for participating on tourism satisfaction, the level of satisfaction is 26%, the intention to re-participate 22% and the intention to recommend 23%. Third, it is found that motivations for participating have significant effects on leisure satisfaction. As for the predictive value of motivations for participating on leisure satisfaction, physiological satisfaction is 24%, psychological satisfaction 27%, educational satisfaction 17%, social satisfaction 17%, rest satisfaction 23% and environmental satisfaction 12%. Consequently, marine sports tourism authorities and sports instructors should make constant efforts to improve tourism satisfaction and leisure satisfaction of the participants in marine sports tourism by boosting their positive motivations for participating.