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논문검색

관광지 이미지와 애착이 관광자 만족과 충성도에 미치는 영향관계 연구

원문정보

Effects of Tourist Destination Image and Attachment on Tourist Satisfaction and Loyalty

정후연, 김정준, 이제억

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초록

영어

The purpose of this study, We would like to present a tourist attraction image and spot attachment to improve the loyalty of tourist spots by empirically validating these relationships. The following are the implications of the empirical study of structural models and hypothesis verification. First, a tourist attraction image appeared to be a spot attachment, satisfaction and loyalty, and the influence of a positive. Second, the attachment of tourist spots appeared to have a positive impact on satisfaction and loyalty. However, the magnitude of its influence showed a more impact on satisfaction than loyalty. Third, the most important variable to form a good tourist image is the attraction. Fourth, the most important variable to form a strong tourist attachment is the emotional attachment. Fifth, the configuration parameters of the image of the tourist attraction, the accessibility of spot dependency, place identity, social bond has the greatest influence. Sixth, the composition of the image of the tourist attractions, the environment has the greatest influence on the emotional attachment of a spot attachment. Seventh, the composition of the sights and images of the variables showed that the appeal has the greatest impact on satisfaction and loyalty. Eighth, the composition of a spot attachment, the emotional attachment has the greatest impact on satisfaction and loyalty.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 관광지이미지
  2. 관광지애착
  3. 만족
  4. 충성도
 Ⅲ. 연구설계
  1. 연구모형과 가설설정
  2. 설문지 구성과 변수의 조작적 정의
 Ⅳ. 분석결과
  1. 조사대상자의 일반적 특성
  2. 신뢰성과 타당성 검증
  3. 확인적 요인분석
  4. 가설검증
 Ⅴ. 결론
 참고문헌

저자정보

  • 정후연 hooyoun Jung. (주)아름여행사 대표이사, 관광학 박사
  • 김정준 jeongjoon Kim. 서원대학교 항공서비스학과 조교수
  • 이제억 jeuk Lee. 동양미래대학교 관광컨벤션학과 겸임교수

참고문헌

자료제공 : 네이버학술정보

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