earticle

영어

This study was intended to provide implication to company managers and people in charge of company internal events by analyzing the effect of participation satisfaction of employees by corporate event, and to verify the effect of components of internal event on participation satisfaction of organizing members. The results and implications of this study are as follows. First, as a result of investigating the influential relationship between corporate event and participation satisfaction, program, operation, and MC among facility, program, place, operation, and MC made positive effect on public contribution, and public contribution had close correlation with in the order of program, MC, and operation. Secondly, as a result of investigating a influencing relationship between participation satisfaction of employees and organizational identification, public contribution and social acknowledgement made positive effect on social organizational identification. On the other hand, it was analyzed that personal achievement does not make effect on organizational identification. Thirdly, as a result of investigating a influential relationship between company internal event and organizational identification, MC, facility, and operation among subfactors of company internal event showed significantly positive relationship with organizational identification, and MC among 3 factors as facility, operation, and MC showed highest influencing power on organizational identification. However, it was identified that place and program do not make effect on organizational identification.