원문정보
A Study on the difference between Destination Selection Attributes and Lifestyle by Elderly Chinese Motivations to Travel Korea
초록
영어
Despite of various studies on Chinese tourists, there is a limited research focusing on elderly Chinese (mid-old aged cohort). Based on KTO’s market research(2011), Chinese mid-old aged cohort has strong spending power and eager to travel abroad. In order to attract them, it is necessary to understand their travel motivation, destination selection attributes, and lifestyle as a first step. In this respect, the aims of this study was to segment Chinese mid-old aged cohort tourists to Korea using tourist motivation and to determine whether there is a significant differences between destination selection attributes and lifestyle. On the basis of multi-step cluster analysis, four segment were found: culture and Knowledge expansion, routine avoidance/discovery, emotion conversion, self-actualization. Also, the result indicated that the differences between 4 Chinese mid-old aged cohorts are significative. It is revealed that there are differences between destination selection attributes and lifestyle by four segmented groups.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광동기와 시장세분화 연구
2. 관광지선택속성
3. 라이프스타일
Ⅲ. 연구설계
1. 설문지 구성
2. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 표본의 구성
2. 타당성과 신뢰성 분석결과 측정변수의 신뢰성 및 타당성 검정
3. 한국 관광동기의 세분군집화
4. 군집별 특성비교 분석
Ⅴ. 결론
참고문헌