earticle

영어

This study aims to prove the relation among serious leisure motives, flow and behavioral intention of surf tourists. First, the serious leisure motives have been verified to have strong relationship with surf tourists’ emotional flow. Among four factors of the surf tourists’ serious leisure motives, three factors of serious leisure motives ,which are leisure career motive, personal effort motive, continuous benefit motive, are significantly influence on emotional flow. Second, the serious leisure motives have been verified to have strong relationship with surf tourists’ emotional flow. The four factors of serious leisure motives, which are expertise in lesure motive, leisure career motive, personal effort motive, continuous benefit motive, are significantly influence on cognative flow. Third, the surf tourists’ flow, which consists of emotional and cognitive flow, has a directly positive effect on the behavioral intention. The emotional and cognitive flow are significantly influence on the behavioral intention.