earticle

영어

The study desires to offer basic information about invigoration of the rural tourism experience and marketing strategy to promote satisfaction of not only local residents but also tourists by understanding measured variables including types of the rural tourism experience that rural tourism has at present, revealing a connection of the effect on community participation, community affection, and participation satisfaction, and stating how a image of tourist attraction is controlled by community participation community affection. This study applied theoretical concept and frame by collecting materials related to types of the rural tourism experience, community participation, community affection, participation satisfaction, and image of tourist attraction for documentary research. An actual investigation analyzed 326 valid samples except for 24 non-validated samples by interviewing local residents personally and distributing 350 questionnaires targeting local residents during about 30 days from August 31 2015 to September 31 2015. As a result, first, as a result of analyzing the effect of types of the rural tourism experience on community participation, experience, rest, and convenience of the rural tourism experience have an effect on community participation, so the effects on local residents are different by types of the experience activity. Second, as a result of analyzing the effect of community participation on an community affection, it was analyzed that community participation has an effect on an community affection, and the more local residents participate, the higher an attachment to community is. Third, as a result of analyzing the effect of an community affection on participation satisfaction, an community affection has an effect on participation satisfaction. The higher an attachment of local residents, the higher participation satisfaction of local residents.