원문정보
The Effect of Organizational Culture Types on Internal Market Orientation to Organizational Commitment – Focused on Food service busines
초록
영어
This study was carried out to measure the major effect and moderate effect according to organizational culture types on the internal market orientation to the organizational commitment of the employees, it is composed of formal information generation, informal information generation, formal written information generation, information dissemination, responsiveness as the Internal Market Orientation, and is comprised to customer orientation, innovation orientation, human orientation, and on the job orientation as the Organizational Culture types for the specified variables, and it was analysed to affect as each other. The result of study as follow: first, internal market orientation has positive effect on organizational commitment except information generation in the five factors. second, there is moderate effect on human orientation and on the job orientation from the internal market orientation which affect to organizational commitment; there is differency of moderate effect from the organizational culture types. Therefore, this study contribute to examine the practical dimension on the organizational culture types between internal market orientation and organizational commitment and derived practical suggestion being moderated effect on the information generation and reponses factor.
목차
Ⅰ. 서론
1. 문제의 제기
2. 연구의 목적
Ⅱ. 이론적 배경
1. 내부시장지향성
2. 조직문화
3. 조직몰입
Ⅲ. 연구 설계
1. 연구가설 및 연구모형
2. 변수의 조작적 정의 및 측정
3. 조사대상 및 자료수집
IV. 연구결과
1. 표본의 특성
2. 내부시장지향성, 조직문화, 조직몰입의 탐색적 요인분석
3. 내부시장지향성, 조직문화, 조직몰입의 확인적 요인분석
4. 판별타당성 분석
5. 가설검증 및 결과
V. 결론 및 시사점
참고문헌