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논문검색

개인가치, 공정관광행동 그리고 지각된 지역주민 갈등의 영향관계에 관한 연구 - 정주형 문화유산관광지를 중심으로 -

원문정보

The Impacts of Personal Values and Fair Travel Behavior on Perceived Conflicts in Living Heritages

이일룡, 김남현

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초록

영어

This study aims to examine the relationship between personal values (social-altruistic and egoistic value) and perceived conflicts of residents in a tourist site. The study proposes that people who have social-altruistic personal values would perceive more conflicts of residents than those who emphasize egoistic values, and then the former would behave in a way of fair travel. The context of the research is living heritage sites in which conflicts between residents and tourists are critical. Data were collected by self-administered survey in two UNESCO World Heritage Sites in Korea: The Hahae Folk Village and Yangdong Folk Village. The results show that the impact of social-altruistic value on fair travel behavior was significant while the impact of egoistic value was not significant. The fair travel behavior has the positive impact on perceived conflicts of residents occurred by tourists. The findings suggest that fair travel behaviors are affected by social-altruistic value, and that people who engage in fair travel would more take care of conflicts. This shows emphasizing social-altruistic behavior of tourists through fair travel concept would help residents of heritage sites mitigate conflicts with tourists.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 갈등에 관한 이론적 고찰
  2. 공정관광의 개념
  3. 공정관광에 관한 선행연구
  4. 개인가치에 관한 이론적 고찰
  5. 개인가치와 행동의 관계
  6. 관광행동과 갈등지각의 관계
  7. 가치와 갈등지각의 관계
 III. 연구방법
  1. 연구모형
  2. 변수의 조작적 정의
  3. 자료의 수집 및 분석
 IV. 실증분석
  1. 표본의 일반적인 특성에 대한 분석
  2. 구성개념의 신뢰성 및 타당성
  3. 측정변수간의 상관관계분석
  4. 가설의 검증
 V. 결론
 참고문헌

저자정보

  • 이일룡 Li, Ri-Long. 동국대학교 호텔관광경영학과 박사과정
  • 김남현 Kim, Namhyun. 동국대학교 호텔관광경영학과 교수

참고문헌

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