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논문검색

Culture Convergence (CC)

Network Analysis on Communication of Welfare Policy Using Twitter Data

원문정보

Bojun Seo, Soochang Lee

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초록

영어

This main purpose of the study is to identify social network of communicators sharing information on Bokjiro for publicizing welfare policy. This study employs NodeXL pro to understand networks and their role in the social network. The data for social network analysis was collected from Twitter for a week. The result of the analysis shows that the social network of communicators on Bokjiro does not have many nodes. It also has an independent network with high possibility of information distortion. Little communicators have controlling power in information flow in one way of communication. According to the result, it is not effective for marketing strategy of welfare policy in providing online information through Bokjiro. The study suggests that the government should use the transactional approach to marketing based on agent-oriented activity focusing on the exchange relationship between information providers and demanders in an age of networked intelligence.

목차

Abstract
 1. Introduction
 2. Research Method
 3. Analyzing Social Network
 4. Discussion
 References

저자정보

  • Bojun Seo Faculty of Social Welfare Counseling, International University of Korea
  • Soochang Lee Department of Police Administration, Kyungwoon University

참고문헌

자료제공 : 네이버학술정보

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