원문정보
Public Inferences of CSR : Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model
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목차
Public Inferences of CSR: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model
Theoretical Framework
Situational Crisis Communication Theory (SCCT)
Communicating CSR as a Crisis Response Strategy
Persuasion Knowledge (CSR motives) in CSR Communication
Topic Knowledge (Crisis Type) in CSR Communication
Agent Knowledge (CSR History) in CSR Communication
Method
Contribution for PR Theory and Practice
Theoretical Framework
Situational Crisis Communication Theory (SCCT)
Communicating CSR as a Crisis Response Strategy
Persuasion Knowledge (CSR motives) in CSR Communication
Topic Knowledge (Crisis Type) in CSR Communication
Agent Knowledge (CSR History) in CSR Communication
Method
Contribution for PR Theory and Practice
저자정보
참고문헌
자료제공 : 네이버학술정보