원문정보
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초록
영어
In China sharing economy has attracted a great deal of attention, “sharing” gradually accepted by people and affect people’s consumption concept. Although the sharing economy platform has developed rapidly, but the market still has a lot of growth potential. This study based on car sharing services and literature try to find out what factor may affect consumer continuous usage intention. The result proved that consumer satisfaction and perceived value significance influence continuous usage intention.
목차
Abstract
1. Introduction
2. Literature Review
2.1 Car Sharing Service
2.2 Theoretical Background
3. Research Model and Hypotheses
3.1 Research Model
3.2 Research Hypotheses
4. Research Methodology
4.1 Operational Definition and Measurements
4.2 Sampling Design and Data Collection
4.3 Reliability and Validity
4.4 Hypotheses Testing Result
5. Discussion and Conclusion
References
APPENDIX 1
1. Introduction
2. Literature Review
2.1 Car Sharing Service
2.2 Theoretical Background
3. Research Model and Hypotheses
3.1 Research Model
3.2 Research Hypotheses
4. Research Methodology
4.1 Operational Definition and Measurements
4.2 Sampling Design and Data Collection
4.3 Reliability and Validity
4.4 Hypotheses Testing Result
5. Discussion and Conclusion
References
APPENDIX 1
키워드
저자정보
참고문헌
자료제공 : 네이버학술정보