earticle

영어

The mobile application market is growing rapidly. With this trend, the development and use of health care applications has continued to increase. As many studies show, health care applications are used for a variety of purposes, and the continued use of health care applications is associated with user retention. However, there is still a lack of research on the factors that increase continuous use of the applications. Therefore, this study analyzes the effects of perceived usefulness, perceived ease of use, and perceived enjoyment on the intention of continuous use of health care applications using technology acceptance model (TAM). This study also analyzes the moderating roles of gender and age in the proposed research model. The findings of this research contribute to extending our understanding on this issue.