원문정보
A Study on the Effects of Slow Tourism Selection Attributes and Mindfulness on Recommendation Intention
초록
영어
The purpose of this study is to identify selection attributes of slow tourism and mindfulness and to verify the influence of those factors on tourists' recommendation intention. To achieve the goal of the study, total of 400 surveys were distributed to the tourism industry workers and college students(majored in tourism) who were willing to participated in the study. The data was analyzed using the SPSS 24.0 version program. As a result, slow tourism selection attributes were classified 'functional factor', 'emotional factor', 'cultural factor', and 'natural factor'. Slow tourism selection attributes had effects on mindfulness and slow tourism selection attributes, mindfulness factors had effects on recommendation intention. The findings showed that emotional factor is more influential than functional factor. Based on these results, this study paves the way for investigating the possibility for developing slow tourism through travel systematic planning and commercialization. Implications were discussed based on the results of the study.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 슬로투어리즘 선택속성
2. 마인드풀니스
3. 관광객 추천의도
4. 슬로투어리즘 선택속성, 마인드풀니스 관련 선행연구
Ⅲ. 연구설계
1. 연구모형 및 연구가설
2. 변수의 조작적 정의와 설문구성
3. 자료수집과 조사방법
Ⅳ. 실증분석
1. 응답자의 일반적 특성
2. 중요도 분석
3. 신뢰도와 타당성 분석
4. 슬로투어리즘 선택속성과 마인드풀니스간 영향관계
5. 슬로투어리즘 선택속성 및 마인드풀니스와 관광객 추천의도간 영향관계
Ⅴ. 결론
참고문헌
