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논문검색

중국 호텔직원들이 인식하는 기업의 사회적 책임활동이 조직유효성에 미치는 영향 : 신뢰의 조절효과

원문정보

Hotel staffs’ perception of Corporate Social Responsibility on organizational effectiveness : Focus on the moderating effect of trust

오병한, 이희승

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초록

영어

The International Standard for Social Responsibility (ISSR) becomes a mandatory task in the International Organization for Standardization (IOS), and there is a growing interest in Corporate Social Responsibility (CSR) activities throughout society. The purpose of this study is to investigate the relationship between corporate social responsibility activities and trust and organizational effectiveness, and to test whether there is a moderating effect of trust in the relationship between corporate social responsibility activities and organizational effectiveness. The time range of the study is from August 2017 to September 2017, and total of 350 copies were distributed and 311 copies were analyzed. This study found that organizational trust has partial moderating effect on the relationship between corporate social responsibility activities and organizational effectiveness. Of the respondents indicated that there was a partial moderating effect on the relationship between corporate social responsibility and organizational effectiveness. Therefore, employees' perceptions vary according to trust level, and is an important role in company development. This study can be applied to the study of corporate social responsibility activities in China based on this paper. In order to make more specific research, it is necessary to overcome the shortcomings of this study and to go for a better direction.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 기업의 사회적 책임활동
  2. 조직유효성
  3. 신뢰
 Ⅲ. 연구 설계
  1. 연구모형
  2. 연구가설 설정
  3. 표본설계 및 분석방법
 Ⅳ. 실증분석
  1. 표본의 특성
  2. 신뢰성 및 타당성 분석
  3. 가설검증
 Ⅴ. 결론
 참고문헌

저자정보

  • 오병한 Binghan Wu. 호남대학교 호텔경영학과 석사
  • 이희승 Heeseung Lee. 호남대학교 호텔경영학과 교수

참고문헌

자료제공 : 네이버학술정보

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