원문정보
The Impacts of Core Benefit on the Repurchase Intention in the Hotel Restaurants : Mediating Effects of Customer Value
초록
영어
This study tried to verify the influence how the core benefits affect on the customers' perceived values and the repurchase intentions. And how the perceived values affect on repurchase intentions. Hotel companies are set up important strategies focused on core benefits, customers' perceived values and customers' repurchase intention to preempt a competitive advantage through sustainable growth and promote. Also, the practical analysis has been done by customers in the hotel restaurants located in Seoul to cross-check how to affect mediating effects of perceived values on the relationship between core benefits and repurchase intentions. The results of the practical analysis discovered that the core benefits make an influence on the customers' perceived values and the repurchase intentions. And the perceived values make an influence on the repurchase intentions. And also, the customers' perceived values affect mediating effects on the relationship between core benefits and customers' repurchase intentions. The ultimate results of this study bring up the new direction in ways on the customer relationship management practices and marketing strategy focused on the core benefit, customer value in the management of the hotel firms. And the contributions and limitations of this research were discussed and the future possible researches were mentioned.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 핵심혜택(core benefit)
2. 고객가치(customer value)
3. 재구매의도(Repurchase Intention)
Ⅲ. 연구조사 설계
1. 연구모형
2. 가설설정
3. 변수의 조작적정의
4. 조사대상 및 분석방법
Ⅵ. 실증분석
1. 인구통계학적 특성
2. 타당성 및 신뢰도 분석
3. 가설 검증
Ⅴ. 결론
참고문헌