원문정보
The Effect of Corporate Social Responsibility(CSR) on Perceived value and Behavioral Intention : A case of Starbucks Coffee
초록
영어
The Corporate Social Responsibility(CSR) has received considerable attention in a variety of hospitality and business service industries. From this point of view, the main purpose of this study is to examine the effect of the CSR on perceived value and behavioral intention. This study chose 2 main components of CSR: legal/ethical CSR and Philanthropic/environmental CSR. Perceived value was also measured by two main constructs: economic value and social value. To achieve the objective of this study, survey was conducted. A total of 300 samples were collected and 294 samples were used for statistical analysis. Findings reveal that CSR showed significant effects on perceived value and behavioral intention. Based on the results, theoretical/practical implications and future research were discussed.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 기업의 사회적 책임 (Corporate Social Responsibility: CSR)
2. 지각된 가치 (Perceived value)
3. 행동 의도 (Behavior intention)
4. 기업의 사회적 책임, 가치, 행동의도간의 영향관계
Ⅲ. 조사설계
1. 연구모형
2. 설문지 구성
3. 조사 및 분석방법
Ⅳ. 분석결과
1. 연구 참여자 정보
2. 연구도구의 신뢰성과 타당성 검증
3. 연구가설 검증
Ⅴ. 논의 및 결론
참고문헌