원문정보
The effect of Reliability on the Satisfaction of Tourism Destination Area in Mobile Tourism Destination : The Moderating Effects of Tourist Destination Image and Attachment
초록
영어
As a precedent study on tourism destinations, there has been a study on the causal relationship between attributes and roles of tourist destination or sources of tourist destination information and causality of tourist satisfaction, but the case of tourism destination information focused on supplier (marketer) There is no situation. The purpose of this study is to develop and test a comprehensive theoretical model for the brand of destination for the purpose of branding, brand image, brand attachment, satisfaction and intention to visit again. Based on the above concept, this study hypothesized the relationship between the reliability of mobile tourism information, the image of tourist destination, the attachment of tourist destination, the satisfaction of tourist destination, and the intention to visit again, that is, the five structures. 370 questionnaires were sampled through tourists visiting Ganghwa Island, which has a history of modern history that is accessible to Jeju Island and the metropolitan area designated as seven of the world's most scenic landscapes. The results of this study are as follows.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 모바일 관광정보 신뢰성
2. 관광 목적지 이미지
3. 관광목적지 애착
4. 관광목적지 만족
Ⅲ. 연구설계
1. 연구 분석과정 및 방법
2. 연구모형
3. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 표본의 특성
2. 타당성과 신뢰성 검증
3. 가설의 검증
4. 매개효과 분석
Ⅴ. 결론
참고문헌