earticle

영어

This study investigated the classification of cosmetics-related terms used by Korean women during the 1950-60s. For this, Yeowon, a women’s magazine launched in 1955, and Housewife’s Life, which was first published in 1965, were examined. Specifically, 40 books and 68 news articles from the 1950s and 146 books and 242 articles from the 1960s were analyzed. In terms of research method, cosmetics were divided into foundation and color cosmetics based on the cosmetology-related articles in women’s magazine. Preferred terms were then selected, and specific words were extracted. Regarding preferred terms, ‘toner’, ‘emulsion’, ‘cream’, ‘cleansing cream’, ‘cold cream’, ‘facial mask’, ‘essence’ and ‘sun screen’ were selected for foundation in accordance with the Enforcement Rules of the Cosmetic Act. In color cosmetics, ‘lipsticks’, ‘mascara’, ‘blusher’, ‘powder’, ‘eyebrow pencil’ and ‘foundation’ were chosen. The results found the following: In terms of color cosmetics from the 1960s, ‘eye essence’, ‘eyeliner’ and ‘sun screen,’ which weren’t found during the 1950s, were extracted. Compared to the 1950s, mascara was more common in the 1960s. In addition, eye makeups were more popular in the 1960s than in the 1950s when eye shadow was the mainstream. Among other foundation cosmetics, furthermore, ‘cream’ was far more common in the 1960s.