원문정보
초록
영어
This paper uses a Mobilans case based on software system to derive the results of our study. Recently, the mobile phone payment entered its matured stage and became most frequently used payment method in all internet sites. And, in order to prepare for the future ubiquitous market, every mobile phone payment methods has different speed of development, market status and target segments in the market. This paper also discusses about the background and current status of Korean mobile phone payment market using SMS(Short Message Service) to purchase items on internet which is growing sharply every year. Also, we try find the key factors to succeed in this growing market. In addition to safety, delayed payment and the immediateness for use of mobile phone, we also suggest that a highly developed hardware system is an additional factor under the increased demands for the convenience with various applications.
목차
I. 서론
II. 모바일 지급결제 서비스 개요
2.1 모바일 지급결제 서비스의 정의
2.2 모바일 지급결제 서비스의 장점
2.3 소프트웨어 방식의 지급결제시스템과 하드웨어 방식의 지급 결제 시스템
IV. 결론
III. 사례분석
3.1 모빌리언스의 비즈니스 모델
3.2 모빌리언스의 특성 및 목표 시장
3.3 모빌리언스의 전환점 및 비즈니스의 변화
참고문헌