earticle

영어

Beginning with culture history writings from Daniel Tudor and Euny Hong and moving into anthropological theory on culture change; this presentation examines the way Korea’s unique traditions, social structure, and pop culture movements have influenced American “glocalized” culture. Local movements in Korean music, entertainment, fashion, and pop culture have created a distinct cultural identity with great international success thanks to the Hallyu. The Hallyu doesn’t end with Kpop music, K-drama, or even tech, however. Korean food, especially Korean-fusion food that mixes the traditional Korean cuisine with local and global tastes, has permeated the American food scene. Korean tech has become a symbol of reliability and innovation that supplants former Japanese and American products, making Korean the hot global flavor for pop, tech, and geek culture in the U.S. and beyond. Underlying all of this is the economic and technological success of the Republic of Korea itself. This combination of technological and pop culture success has made Korean culture the new local, global cool; as well as a fascinating model for reimagining revitalization movement theory within the context of glocalization.