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中国O2O共享单车行业的发展对韩国的启示

원문정보

A Study on the Development of China's O2O Bike-sharing Industry and the Suggestions to Korea

중국O2O공향단차행업적발전대한국적계시

朴宇

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초록

영어

With the rapid development of China's economy, urban traffic congestion has become a chronic factor affecting the traveling of Chinese people. Due to the popularity of private cars in China in recent years, a great deal of car exhaust emissions have come about, which has caused serious pollution to the air quality in various cities in China. It is against this background that the shared economic model has developed rapidly in China. Representative industries sharing the economic model, the development of commercial bike-sharing service is the most prominent. Bike-sharing means that the enterprise provides a bicycle sharing service on campus, subway station, bus stop, residential area, commercial area, public service area and the like, and is a time-sharing rental mode. Bike-sharing is a product of integration and innovation of ICT technology and traditional bicycles. It is both an innovation in transport mode and an innovation in the industry. Bike-sharing has swept the streets of China's large and medium-sized cities, its development is very rapid. In China, Bike-sharing can be considered to be based on Online to Offline technology. The O2O bike-sharing service makes it easy to borrow and rent your bike by using advanced Internet technology and leveraging a smart-phone app. However, there are various problems with its rapid growth, which need to be solved. So far, there has been very little research on the development of China’s O2O bike-sharing and the China’s bike-sharing industry in the Korean academic community. Moreover, most of the previous materials were published earlier in the year, and the previous papers and research on O2O bike-sharing mentioned in this paper are very inadequate. This paper starts with the analysis of the development history of China's bike-sharing industry, and analyzes the current status of the development of China's O2O bike-sharing industry and the most representative examples of bike-sharing enterprises in China. Based on the research on the development status of China’O2O bike-sharing industry, the paper presents the main problems existing in China’s current bike-sharing industry and proposes the suggestions to Korea from the perspective of promoting the development of the Korea’s bike-sharing industry.

목차

Abstract
 1. 绪论
 2. 现状分析及成功企业事例
  2.1 中国共享单车行业发展历程
  2.2 中国O2O共享单车行业的现状分析
  2.3 中国共享单车的代表企业
 3. 问题层面与行业未来发展前景
  3.1 问题层面
  3.2 行业未来发展前景
 4. 对韩国的启示
  4.1 市场规模扩大与普及方面
  4.2 吸收并借鉴中国共享单车的运营方式及优点
 5. 结论
 参考文献

저자정보

  • 朴宇 박우. 济州汉拿大学 国际经营系

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