원문정보
Measurement of Importance for Competitive Relationships Analysis in Tourism Reservation System
초록
영어
In the 21st century tourism industry, it is very important to understand the competitive relationship of GDS, which is a typical reservation system in the tourism industry, when the importance of reservation and information system using IT is getting bigger. For this, we realized that we need to develop measurement items that can evaluate GDS firstly. In this study, we tried to develop these measurement items. We extracted the first evaluation items through the previous research, and then carried out the Delphi survey through the expert group to extract a total of 28 evaluation items. Also, AHP analysis was conducted to confirm the priority of evaluation items. It is expected that the evaluation items developed through this study can be used as useful data for analyzing the competition relation between GDS.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. GDS의 개념 및 경쟁현황
2. CRS/GDS 선행연구 및 측정항목 개발
Ⅲ. 연구설계
1. 연구방법
2. 전문가 집단
Ⅳ. 분석결과
1. 델파이 조사
2. AHP 분석
Ⅴ. 결론
참고문헌