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관광예약시스템 경쟁관계 분석을 위한 중요도 측정 : 국내 4대 GDS를 중심으로

원문정보

Measurement of Importance for Competitive Relationships Analysis in Tourism Reservation System

변효정, 이병철

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

In the 21st century tourism industry, it is very important to understand the competitive relationship of GDS, which is a typical reservation system in the tourism industry, when the importance of reservation and information system using IT is getting bigger. For this, we realized that we need to develop measurement items that can evaluate GDS firstly. In this study, we tried to develop these measurement items. We extracted the first evaluation items through the previous research, and then carried out the Delphi survey through the expert group to extract a total of 28 evaluation items. Also, AHP analysis was conducted to confirm the priority of evaluation items. It is expected that the evaluation items developed through this study can be used as useful data for analyzing the competition relation between GDS.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. GDS의 개념 및 경쟁현황
  2. CRS/GDS 선행연구 및 측정항목 개발
 Ⅲ. 연구설계
  1. 연구방법
  2. 전문가 집단
 Ⅳ. 분석결과
  1. 델파이 조사
  2. AHP 분석
 Ⅴ. 결론
 참고문헌

저자정보

  • 변효정 Hyojeong Byun. 관광학박사. 경기대학교 관광이벤트학과 외래교수
  • 이병철 Byeongcheol Lee. 경기대학교 관광전문대학원 여행항공크루즈경영학과 교수

참고문헌

자료제공 : 네이버학술정보

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