원문정보
초록
영어
Meeting, Incentive travel, Convention, Exhibition (MICE) industries recently introduced new information systems, such as the exhibition guide system (EGS), to keep pace with Smart MICE and maximize the effect of exhibition performance. We investigate how persuasive EGS can affect the EGS acceptance of attendees via cognitive and affective response. We analyzed data from 442 EGS users at an exhibition. We found that information accuracy, information relevance, and source credibility were predictors of cognitive response. Source credibility had a significant effect on affective response. Furthermore, cognitive response was found to be a positive predictor of affective response and EGS acceptance. We also found affective response is a predictor of EGS acceptance. The theoretical and practical implications of the study were presented based on the results.
목차
Ⅰ. Introduction
Ⅱ. Theoretical Background
2.1. Exhibition Guide System
2.2. Elaboration Likelihood Model
Ⅲ. Research Model and Hypotheses
Ⅳ. Research Methodology
4.1. Measurements
4.2. Data Collection
Ⅴ. Data Analysis and Results
5.1. Analysis Method
5.2. Confirmatory Factor Analysis
5.3. Hypothesis Testing
Ⅵ. Conclusions and Implications
Ⅶ. Acknowledgement
References