earticle

영어

This study classified makeup image types focusing on cosmetic advertisements that were introduced in domestic magazines for 2017, and analyzed a design element by makeup image type according to it. The analytical contents are as follows. First, ‘natural image makeup’ expresses clean image. ‘Elegant image makeup’ represents delicate and refined image. ‘Feminine image makeup’ expresses soft and womanly image. ‘Classic image makeup’ represents intellectual feeling of being not influenced by trend. ‘Retro image makeup’ expresses reactionary sexy image. Second, the eyebrow shapes in ‘natural image makeup’ were equally shown a standard form, an angular pattern, a horizontal form, and an angular shape. On the other hand, ‘elegant image makeup’, ‘classic image makeup’ had the mainstream as the standard form. ‘Retro image makeup’ was shown evenly the thick straight pattern and the angular shape, arch shape and was mainly used the brown color. The eyeshadow colors in ‘natural image makeup,’ ‘elegant image makeup’ and ‘classic image makeup’ had the mainstream as peach, brown and pink colors. The lips in ‘elegant image makeup,’ ‘feminine image makeup’ and ‘retro image makeup’ were primarily used the red series, thereby being able to be known the principal trend for the year in 2017. Third, ‘natural image makeup’ and ‘classic image makeup’ did not highlight any specific section. ‘Elegant image makeup,’ ‘feminine image makeup’ and ‘retro image makeup’ tend to give a point with red series to the lip makeup color. Fourth, ‘natural image makeup,’ ‘elegant image makeup,’ ‘feminine image makeup’ and ‘retro image makeup’ can be known to be stressed the eye line in a long shape using black and brown colors in order to express clear eye shapes. It could be known to have been shown a strong image in order of natural