earticle

영어

There is a purpose for forming a mold of Makeup brand story telling that utilized beauty design. this beauty design is expressed brand story of ‘I’ cosmetics brand which the first ecology’s cosmetics brand in Amorepacific company. the methodology of this study is theoretical research and analysis of analytical studies. through theoretical considerations, I studied cosmetics brand advertisement for cosmetics brands. and through analytic research, we drew up the color of the story shown in the advertisement brand advertised in the cosmetics brand. there is the scope of the study was based on 2010 from ‘I’ cosmetics brand to 2016, and the photographic data was based on expert opinion. As a result of this study, the ‘I’ cosmetics brand advertisement Makeup brand showed the product of the texture rather than the nuances of color, and did not use a strong hue for the brand image of naturalism and emphasized clean skin. In this regard, Makeup can be inferred from the fact that the use of Makeup can not only be used in conjunction with the color utilization, but also the effect of storytelling. therefore this can be expected to be used as the basis for the brand story base.