원문정보
초록
영어
This study examine the path of the muslim consumers' attitude, subjective norm, perceived behavior control between Halal food purchasing intention based on TPB (The Theory of Planned Behavior). We collected data from 150 Muslims in Korean and used structural path analysis method. The results showed that attitude toward the behavior and subjective norm positively influence on Halal food purchasing intention. but, perceived behavior control did not have a statistically significant effect. It can be assumed that the purchasing intention of Halal foods can be secured even when the individual's perceived control is not high enough to completely control and control the purchase of Halal products. The results of this study suggest practical implications for Korean companies that are developing their business in domestic Muslims.
목차
Ⅰ. 서론
Ⅱ. 선행연구
Ⅲ. 연구모형 및 가설설정
Ⅳ. 연구방법
Ⅴ. 실증분석
Ⅵ. 결론 및 시사점
참고문헌