earticle

영어

The purpose of this paper is to examine whether there is a non–linear relationship between international entrepreneurship orientation, international market orientation and export performance, and to examine the moderating effects of international market orientation and market dynamics on export performance.　A total of 485 questionnaires were used for the hypothesis test. The results of this study are summarized as follows: First, there is a J-shaped. relationship between international entrepreneurship orientation and export performance. Second, the relationship between international market orientation and export performance is inversely U-shaped. Third, the degree of internationalization has weakened the inverse U-shape relationship between the international market orientation and the export performance. Finally, the degree of international market orientation and degree of internationalization has further strengthened the J-shaped relationship between international entrepreneurial orientation and export performance. The results of the study’s theoretical contribution and the managerial contribution is as followed. As a theoretical contribution, it is confirmed that international entrepreneurial orientation (J-shaped) and international market orientation (inverted U-shaped) and export performance form a non-linear relationship, and it is possible to make an empirical contribution that can newly approach the relationship between international strategic orientation and export performance. The managerial contribution suggests that the higher the degree of internationalization in international business activities, the higher the level of international entrepreneurial orientation and international market orientation in order to improve export performance.