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논문검색

러시아 극동지역 관광지 선택속성과 만족 및 행동의도에 관한 연구

원문정보

A Study on the Impact of Destination Attributes on Visitor's Satisfaction and Behavior Intention to the Russian Far East area

최승국

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초록

영어

Russian Far East area is now one of the newly rising Tourism Destinations to Korean outbound Tourism market. Tourists, in general, select destination through the comparison with other attributes of destination. This study aimed to research how the Tourism attributes of Russian Far East tourism areas are influenceable to the satisfaction and behavior intentions to Korean Tourists. Accordingly, the survey for Korean Tourists were conducted in Vladivostok through the Local Tour Guiders for two weeks from July 15, 2017. The Findings are as follows ; Firstly, according to the Factor analysis about the Destination attributes, 4 factors (Attractions, Activities, Amenities, Accessability) had chosen to effect to the selection of destination. Secondly, Attractions, Activities and Accessability are effective to the Visitors' Satisfaction but Amenities were showed statistically no significance. Thirdly, Total Satisfaction level of Korean tourists' were influenced to revisit this area and motivated to recommend to other peoples. Conclusively this research showed that the overall visitors' satisfaction with the Russian Far East area had positively affected to Korean tourisits' behavior intentions.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 러시아 극동지역 관광현황
  2. 한국과 러시아의 관광교류
  3. 관광목적지 선택 속성
  4. 관광자 만족과 재방문의도
 Ⅲ. 연구설계
  1. 연구모형
  2. 설문지 구성
  3. 조사방법과 대상
 Ⅳ. 실증분석
  1. 표본의 특성
  2. 신뢰성 검증 및 타당성 검증
  3. 관광지 선택속성과 만족도 분석결과
  4. 만족도와 재방문의도에 미치는 영향
  5. 만족도와 타인 추천의사에 미치는 영향
 Ⅴ. 결론
 참고문헌

저자정보

  • 최승국 Seungkuk Choi. 세명대학교 항공서비스학과 교수

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